TUDY’S KITCHEN

In the midst of a burnout, family tragedies, personal health issues and a pandemic, Tudy’s Kitchen was born. A love letter to my family is just one reason I created this. Honoring my aspiration to truly live my dreams was the kick I needed to set this vision in motion.

Spotting a gap in the Amsterdam market for handmade, artisanal ice cream, I devised a fail-fast go-to market strategy to rollout the release of my brand. Highlighting the use of fresh, locally-sourced ingredients, sustainable packaging, and D&I practices is how we connect with customers and leverage storytelling.

BRAND WEBSITE + MARKETING MATERIALS

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My role

CREATIVE: copywriting, storytelling, content design, creative direction

BRAND: creation, positioning, values, identity, awareness, experience, assets

MARKETING: research, strategy

What I did

I was quite inspired by Happy Socks as I conceptualized the visual identity for Tudy’s Kitchen. Their bright, bold colors and prints set a playful tone and spread joy when people interact with their product. It’s this perception that was the North Star for setting the creative direction - but ultimately the copy and overall visual strategy.

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