WATER & BROOD
As a pro bono project, I was honored to support Water + Brood during the pandemic. They’re the only Black-owned, founded and operated restaurant in Amsterdam, so when they reached out for copy and a content strategy to help them rebuild their brand, I saw this as the perfect opportunity to leverage my passion and professional insights to support my community.
BRAND WEBSITE + MARKETING MATERIALS
My role
Copywriting, storytelling, content design, creative direction, market research, ideation, brand positioning, brand values
What I did
After a deep-dive discussion on the client’s goals, I uncovered that fundamental elements were missing for their brand. Mission/vision/value statements, along with the origins of why their brand exists, is how I layed the groundwork for telling their story.